Our Story

We've gone around and asked so many parents what the most challenging part of finding a great toy for a child is. Over 72% of parents say their kids get bored or tired of playing with a new toy only after a few weeks. In addition, parents say they have a hard time finding toys that can keep their child entertained and inspire curiosity and critical-thinking skills.

We design and create toys that excel in areas where other toys lack. Initial feedback from parents has been overwhelmingly positive, with parents saying how engaged their children have been with our products, and commending the cleverness they inspire.

Due to high demand from our customers, we work closely with our suppliers and manufacturers to ensure our product is developed to the highest standards. We believe in high quality and exceptional customer service, so we strive to bring to you and your child an amazing toy that will never be forgotten. We hope you and your child love our products!